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African Bijoux

A luxury e-commerce store for handcrafted African jewellery — 3x conversion rate improvement in 30 days.

Project Details Case Study

Client

African Bijoux

Industry

Luxury Retail

Duration

2 Months

Budget

$12,000

Tech Stack

Shopify Custom Liquid Klaviyo Meta Ads API Judge.me

Results Delivered

3x improvement in conversion rate

62% reduction in cart abandonment

4.2x ROI on Klaviyo email automations

Mobile revenue increased by 180%

01
The Challenge

African Bijoux had a beautiful handcrafted product range but a dated Shopify theme that was losing customers at checkout. Mobile experience was poor, the checkout flow was broken, and email marketing was non-existent.

02
Our Solution

Complete Shopify redesign with a bespoke Liquid theme, optimised product pages with 360° image support, a streamlined one-page checkout, and a full Klaviyo email automation suite — including abandoned cart recovery, post-purchase flows, and VIP segments.

03
Key Features Built
Custom Shopify Liquid theme
Product zoom & 360° image viewer
One-page checkout optimisation
Klaviyo email & SMS automation
Instagram & Facebook shopping integration
Multi-currency & international shipping
"
Our sales literally tripled in the first 30 days after launch. The checkout is seamless, the emails work like magic, and our customers keep coming back.
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